21/10/2008
Argo Group: the new web site’s now on line
Fabbrico, October 2008
Argo Group: the new web site’s now on line
The Argo Group now presents its new web site, featuring interesting subject matter and a brand-new look, to the world of agriculture and farm machinery.
It’s a latest generation web site with carefully chosen images and adequate research into the emotive aspects, thus true to Argo Group’s policy of communicating its international and global scope in a clear and unmistakable way, and of offering a complete range of farming machinery.
Browsing is extremely easy and pleasant. The web site, www.argospa.com, presents the organization and the business that revolves around this great industrial group in a detailed way with a menu, accessed straight from the home page, divided into 5 different sections:
- The Group (who we are, our mission, the various plants and headquarters, the structure of the group)
- Argo in the world (interactive map showing the factories, sales branches and importers)
- The brands (8 internationally well known brands in the world of farming machinery)
- Media area (all the innovations of the group and its subsidiaries, a gallery of photos and video clips that can also be downloaded)
- Contacts
The new web site of Argo SpA will certainly be an important reference and an integral part of the group’s new communication and image policy, which will also include further developments and innovations.
One of these will be the new web site of Argo Tractors SpA, which will reflect the same graphic style used by the parent company as well as containing sections dedicated to the individual brands and detailed descriptions of the product range.
Argo Tractors, with its headquarters in Fabbrico (RE), manufactures tractors under the Landini and McCormick brands and belongs to the Argo Industrial Group.
The tractor manufacturing division of the Argo Group has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: 2,000 employees, 4 plants, 27 product ranges, 8 business branches in the world and 130 foreign importers.
Statistics that have allowed the Landini and McCormick brands to achieve a significant standing on the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.
Argo Tractors’ strength lies in belonging to a great group: several different enterprises that are all part of a single project: integrated resources and specialization are the mainstays on which the Argo Group bases its manufacturing and business strategy, with six brands, plants in Italy, France and Germany plus an unwavering and exclusive industrial vocation.
For more details:
Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)
Tel.: 0039 0522 656400
Fax: 0039 0522 656476
e-mail: ruggero.cavatorta@argotractors.com